Search Engine Optimization:
Search Engine Optimisation is a digi tal marketing technique whereby the website or page has a higher ranking in the “organic” search results. When it comes to SEO, the magic word is the keyword. SEO works in such a way that your page is optimized for specific keywords, and has links from different sites that also the same keyword. All of it lies in the manipulation of words.SEO is done in many ways. It may be by writing high-quality content, with the desired keywords. Guest blogging, public relations, images and videos, email, social presence are also ways in which SEO is practiced. Having an SEO friendly site is key.
Social Media Marketing:
Nothing has been more popular in this world than Facebook. You know it, I know it, and every other kid in the block know it. It is this popularity and assurance that marketing companies have made use of. Social Media Marketing is the youngest contender of the lot, but decidedly the most powerful one. Social media marketing works through the exposure of the brand in different ways, be it ads like photo ads, video ads, slideshows etc.; links, shareable posts, promo content etc.Most target audiences are found in the same demography as social media users. This huge advantage can be manipulated by well-placed content.
Content Marketing:
Finally, when the target you aimed for comes to your platform, you are expected to present engaging content to keep them hooked. This is the most important part of digital marketing. Creating content that is crisp, downloadable, and visually and aesthetically appealing is the key. The content is designed, published, promoted, and distributed, and shared extensively using the various digital marketing channels is the way content marketing works. Creating and sharing valuable free content is the sure-shot way of attracting customers.One of the key aspects to keep in mind while content marketing is the target audience. Customizing the content and its form according to the audience is prudent marketing.